More Than Just a Cool Shirt

About This Project

This article is about how Paper Clouds Apparel makes and packages their shirts and how their processing and shipping is managed with care for each customer and each cause.

I think that the most amazing part for me being able to witness this process was to see how much care goes into each order from Paper Clouds from start to finish. It starts with the design, it’s printed, it’s packaged in plastic bags one by one by hand, and then it is organized by hand so that it comes to your door exactly how you ordered it with a few surprises inside the package. Never, during that whole process is anything automated and it’s cared for by human hands from start to finish. Moreover, the customer isn’t just a number, the customer has a name and are made to feel special and important by their purchase which coincides with the fact that by that purchase of a shirt, a trucker hat, or a tote bag, they in turn have made someone with special needs feel important and can make a difference in their lives. Starting out with the position, I had no idea how much time and effort went into every campaign, and despite the growth of Paper Clouds, the care has remained completely personal. It really makes wearing a Paper Clouds item more valuable knowing of how an item’s worth extends beyond its price.